Widnes Skip and Reclaim Limited based on Ditton Road in Widnes has relaunched as WSR Recycling Limited. The family-owned business, in the industry since 1934, has decided to better reflect its operations in its name.

The company manages a variety of contracts with Local Authorities and commercial businesses collecting waste which is delivered to its Widnes site for sorting and recycling. The business currently has a capacity to handle 115,000 tonnes of waste every year with more room to expand on its intake.

Nick Prescott, Managing Director said “A lot of customers have been surprised at how big our operation is when they visit our site. Many people saw us more as a skip hire company and we do so much more than just that.

“As landfill sites are no longer a viable option for the country, we strive to make sure that every scrap of waste that comes in goes for recycling. We actually now recycle at least 85% of all waste delivered to us and in June we had our best ever month with just 9% of waste being non-recyclable. With landfill tax at £40 per tonne delivered and rising by £8 per year until 2013, recycling with us is now a cheaper option for our customers”

Despite the recession the company is planning to grow its operations by adding new recycling lines for plastics and other mixed recyclables. It is also on the look-out to buy a similar business to further grow its operations.

The company relaunched its website and hopes to use it to help educate people about the environment and recycling, as well as letting customers order skips and recycling / tipping plant online.

Mr Prescott says “We have devised a plan to extend our business lines and ultimately we want to be the largest independent waste and recycling business in the North West. We have built a great base operation with highly skilled staff. The next step for us is to strengthen our key customer contracts and we are open to buying a business to help us achieve that.”